May 9, 2013 In the Friday afternoon mist, flanked by Armonk residents, town council members and Armonk Square developers, Peachwave President Gregg Roberts hosted a ribbon-cutting ceremony marking the official opening of Peachwave Frozen Yogurt.
“I chose Armonk for Peachwave because it’s a friendly place, it’s become a destination, and it seemed like it would be the perfect place for us,” said Gregg. “We are looking to be a destination as well, to create a real experience for our customers, so they enjoy eating in, although they can take out, if they wish.” The store’s vibrant colors and open design offer customers sleek tables and chairs, and a fun, colorful bean bag lounge area, state-of-the-art television and AV equipment, and, of course, outdoor seating.
“Peachwave prides itself on cleanliness, friendliness and positive store experience,” he continued. The specialty self-serve frozen yogurt (froyo) retailer offers more than 80 flavors, including non-dairy varieties, and 60 toppings. Gregg sites peanut butter & chocolate and mint as being popular, along with toppings of fresh berries and fruits for the adults and M&Ms and jelly beans for the kids. “I like the inside layout of the store,” said 16-year-old Bessie Jiang, who was comfortably seated in the bean bag area, enjoying cookies & cream with Nutella and salted caramel. “The yogurt is tasty, they have a variety of toppings and it’s a lot less expensive than I thought it would be,” she concluded. Froyos are priced by weight at 59 cents per ounce.
Her friend, Ella Taubenfeld, also 16, concurred, “It’s well priced and the creative seating makes you want to stay and talk.” Ella was enjoying original tart and mocha with “a slew” of toppings, including Swedish Fish, cookie dough and a little bit of many others.
Gregg is enthusiastic to point out that Peachwave is looking forward to becoming part of the fabric of Armonk. “We are passionate about community involvement,” said Gregg. “We’re already working with the Byram Hills Education Foundation, some sports teams and the recreation department. We’re not a franchise; we’re licensed, so we have more leeway on community efforts.”
The shop continues its celebration on May 10 and 11 with musical performances on Saturday by the Lighthouse Youth Theatre Protégé Group at 2:30 p.m. and 6:30 p.m., balloons, and raffles. On Mother’s Day, Peachwave celebrates Mom with a FREE 10oz froyo with purchase.
A welcome addition to Armonk Square, Peachwave has an area in the store that can be designated specifically for birthday parties or events such as fundraisers and loyalty nights. The shop also plans to host karaoke, open-mic, and story hours. Drop by Peachwave in Armonk Square 11:00 a.m. - 10:00 p.m. Sunday through Thursday, and 11:00 a.m. – 11:00 p.m. Friday and Saturday, or visit www.peachwavefroyo.com.
Mothers Making Big Deals in Armonk By Nomi Schwartz
May 1, 2014 Many women chose to live in Armonk because it is an ideal place to bring up kids, create gracious homes, and make lasting friendships. But now, not just the excellent schools and lush, wooded neighborhoods are attractive, so is the thriving business climate evolving downtown. Over the past few months, three new businesses have joined the downtown community, all started by one or two Armonk-area mothers.
Andrea Rosenberg, owner of the just-about-to-open Hipchik Home at 381 Main Street (formerly VIP Photo/Video), has lived in Armonk for seven years and has two kids, 12 and 14. “Armonk is totally happening now,” she said. “People are coming from everywhere to shop and dine, so I decided that if I don’t do it now, I never will.”
She describes her home goods, gift store inventory as “funky, fun, different, and fabulous,” appealing to the sophisticated tastes of many of Armonk’s new arrivals. “This is my first retail venture,” she told AllAboutArmonk.com. “I worked and bought for retail stores before and I always had a passion for home décor and thought there was a void in Armonk for that business.” The two owners of four-month-old Jagger & Jade, Stephanie Auster and Elizabeth Talbot, met in college, reconnected when their three daughters (Auster’s one and Talbot’s twins) were all born at the same hospital on the same day, and then both moved to Armonk around 2006-2007.
They opened Jagger & Jade, a boutique stocked with clothing from infants to tweens and a host of must-have gifts for birthdays, camp, and other special events, in the newly opened Armonk Square. According to Auster, for them the idea of a starting a business was determined by the new location, “We could see that Armonk Square was going to make the town more cohesive, doubling the retail space, and drawing people from all over the area.” The owners of Armonk Square were very interested in the pair’s business plan for an upscale, contemporary “soft goods” store catering to young families in the area.
With Auster’s background in fashion merchandising and product development and Talbot’s business acumen as a former sports’ agent, the two felt that they were filling a need in the Northern Westchester/Greenwich/Rye Brook area for a place to find trendy, ‘fresh’ everyday clothes for kids, as well as clothes for special occasions and gifts galore. Do parents stop by on their way to birthday parties to get something perfect for a 10-year-old? Yes, they do, said Auster. “They also often come during the party. And because this is a small community and we have 5 school-age girls between us (3 fourth graders, a first grader, and second grader), we often know who’s having the birthday. A woman wanted to buy a top for her daughter’s friend and I asked her who the friend was. When I heard the name, I told her that the girl had loved it, but someone already bought it for her.”
Two doors down from Jagger & Jade, two other moms were inspired to open a business at the same time, also excited at the prospect of Armonk Square becoming a retail and services hub. Lia Hakim and Joni Cole started Hott Blow Dry and Beauty Lounge in part because Hakim was spending a lot of time and money in salons for her daughter who was in the middle of the bar/bat mitzvah party year. As a trained cosmetologist, Hakim was fielding dozens of requests from friends insisting that she find a place to do their hair and make-up. She knew she needed a partner for this venture, and Cole was the ideal choice since she and Cole were good friends, their children are close friends, and they both wanted to run a successful business but keep their family obligations as the top priority. The business has taken off in a big way, but the two are able to work alternate weekends and arrange their schedules to suit their kids’ needs.
Cole told AllAboutArmonk.co that she worried about the amount of time starting a business would take and how it might impact her family. She was prepared to feel very guilty about taking time away from her children. But, she said, things have worked out very well. “Our business is local so that makes things much easier. If I need to run to school to drop off a note or lunch, I can do it. Since the salon is right in town, my girls stop by all the time to say hello and visit. I think they’re proud of the fact that their mom has a shop in town.”
All five new businesswomen are pleased at how the downtown mix now includes a range of popular eateries, outdoor seating, a new supermarket, and dozens of people around the region are discovering Armonk and turning the downtown into a destination. Stop in this week at Hipchik Home, Jagger & Jade, and Hott Blow Dry and Beauty Lounge to wish them a Happy Mother’s Day.
European Elegance Meets Manhattan Chic at Eiluj Beauty Lounge
February 5, 2014 Sometimes you just have a good feeling about a place. And when you visit newly opened Eiluj Beauty Lounge, you experience that positive vibe.
Owner Julie Cuomo pays attention to every detail of her luxury-beauty products’ shop and spa. Julie selects everything herself - from the European-inspired décor to the top skin-care product lines; cosmetics; fragrances; candles; gifts; and apothecary products. This is the essence of Eiluj Beauty Lounge.
Based in Katonah for more than a decade, Julie expanded her award-winning shop to Armonk. She now offers more spa services, beyond facials and hydra facials, including massage and acupuncture.
“We are always on the lookout for the latest luxury beauty trends,” says Julie, who carries product lines such as Natura Bisse, NARS and the anti-aging cosmetic line By Terry. “We are known for carrying the top lines in the beauty industry and have won Best of Westchester awards many times for having the best beauty products’ shop, as well as for our services.”
Award-winning services at Eiluj include facials and eyebrow sculpting. To ensure her clients receive the highest quality service and best spa experience, Julie personally selects her staff of professionals, all of whom have worked for more than 20 years in the skin-care profession in top city spas.
Julie typically has her skin care experts and specialists work on her first. If she is comfortable with the results, she knows her clients will also enjoy a great experience.
Eiluj also has professional makeup artists on staff for every special event; in addition, individual and group makeup lessons are available. Julie is happy to host teen and adult makeup lesson parties for birthdays, Bar and Bat Mitzvahs, proms, and weddings.
“You don’t have to travel to Manhattan to get top-quality spa services and the best in luxury beauty products,” says Julie. “You can shop Manhattan right in Armonk. Our location offers a private and intimate spa and shopping experience.”
Julie says a lot of clients want to know how she chose the 480 Main Street location. “It’s the perfect place for privacy,” she said. “ Shopping for beauty products or having a makeup lesson, application or spa service is a very private and intimate experience. Thanks to my location and two-level shop, I can offer my clients their privacy; the shop is spacious enough to accommodate all we have to offer.”
Julie added that branching out to Armonk has given her the opportunity to work in a quaint town that she has always loved. She also feels that her elegant, European-type spa is a good fit for our town and will add to its charm.
“We’re all about beauty,” says Julie, who also offers men’s skin care lines, sun care products, gift baskets and gift cards.
You can reach Julie and her team of beauty specialists at 914-219-8555 or visit the elegantly appointed lounge, located in the former Lilies & Lace space, at 480 Main Street, Armonk, NY. You can also visit them at www.eilujbeauty.com.